Following For You

what's happening here

this site is similar to the apps we build — five tabs, no clutter, nothing to scroll past. friends is a wall of the writers and thinkers who've shaped how we work. inbox is where i write directly to anyone who wants to hear from me. profile is who we are. the + is how you start one of these for yourself.

Maybe you can afford TikTok.

I don't mean buying the company. I mean maybe you— as a creator, as a brand— can afford to let TikTok's algo pick and choose which of your content your followers deserve to see. Cuz that's fair, said no one ever.

Maybe it's time to swipe out. Maybe it's time to own your platform. Your app. Your look. Your feel. Your content. Your revenue.

Maybe it's time to be the algo.

@superserious.com
Building digital homes for creators who'd rather own than rent. #BeTheAlgo #OwnYourPlatform #StopLivingInTheBasement
♪ original sound — superserious

BATTLE KOI

闘鹊

A roguelite god-game.

Train your koi. Dominate the pond.

↗ Play on itch.io
@battlekoi
We also build games. In this one, you champion a koi species through mutations and tactical abilities. #BattleKoi #Roguelite
♪ pond sounds — battlekoi

Lunch Break Millionaire.

A free course (and free AI‑powered mobile app) that will help you build your dream business step‑by‑step, over 28 days, during your lunch break.

Did I mention it was free?

Seriously. Most people waste their lunch at work scrolling. You can spend yours building a real, testable business that can grow quietly in the background. This is an Ivy League level MBA without the price tag.

Try a sample app we built.
Fully agentic with a local LLM
so tokens cost you nothing.

App Store Google Play
@lunchbreakmillionaire
28 days. 28 lunches. One real business. #FullStackMBA #LunchBreakMillionaire
♪ chewing & spreadsheets — lunchbreakmillionaire

Fuck Zuck. Fuck Elon. Fuck the whole machine.

Stop making the rich richer. Stop playing their game. Stop respecting their rules. Stop letting their algos pick you last. This isn't kickball.

Well, it could be. If you redefine the game. If you challenge their bs with something real. Your platform. Your app. Your look. Your feel. Your content. Your revenue.

Then you could kick some balls.

Seriously. Be the algo.

@bethealgo
Stop letting eight monolithic algorithms pick what your audience gets to watch. #BeTheAlgo #OwnYourPlatform #FuckTheTechOligarchy
♪ kickball anthem — bethealgo

Call it small batch. Call it microbrew.

Mass-produced platforms are everywhere. They taste like nothing. They feel like nowhere. They're the airport food court of the internet — engineered to offend no one, remarkable to no one.

“Mass-produced” is a failure of character. So we make apps the way good breweries make beer. Small batches. Hand-tended. Specific. One community at a time.

Specific isn't a feature. It's a moral position. It says: I built this for someone. Not everyone.

I helped them be the algo.

@smallbatch
Mass-produced is for cowards. Make something for someone. #SmallBatch #MicroBrew #BeTheAlgo
♪ tap room — smallbatch

Stop living in social media's basement.

Thank them. Because you were living rent-free, even if you were "the product." Thank them because you now have an audience who loves and trusts you and wants to see everything you create. Not just the stuff the algo likes. Which means…

It's time to move out. And up. It's time to own your platform. Your app. Your look. Your feel. Your content. Your revenue.

It's time to live rent-free in their head.

It's time to be the algo!

@moveonup
Move out of the basement. Move into your own platform. #BeTheAlgo #RentFree #MoveOnUp
♪ moving day — moveonup
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SMASH
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Hit the notes when they cross the line.

ASD

Tap a lane when the note crosses the line.

Be the algo.

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you

Save your spot.

Be among the first creators to own your platform when we launch. We'll only email when it's your turn to be onboarded — no marketing.

Your email's safe. We don't sell or share. We'll reach out when it's your turn.

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You're in.

We'll reach out when it's your turn to be onboarded.

Share the love.

Know a creator who'd rather own than rent? Drop their email and we'll send a personal note from you.

One email. No follow-up spam. We'll only mention you sent it.

→

Sent.

We'll let them know you're a fan.

Want it actually posted?

So we're not crazy enough to actually post anonymous comments buuuut if you really want to post something (and it's not an ad) fill this out and we'll notify you once we've reviewed and posted it.

No spam — just one note when your comment goes live (or doesn't).

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Got it.

We'll review and let you know.

superserious.com
Seriously? What did you expect to be here?
superserious

Hood

@superserious.com
3Following
8,519Followers
18.5KLikes

Founder, Investor, CIO, Dad (not in that order). Oh, and starting in the Fall of 2026, I'm teaching at Columbia University.

TikTok intro
▶ —
Small batch
▶ —
Smash the algo — rhythm game
▶ —
Lunch Break Millionaire
▶ —
Battle Koi — play on itch.io
▶ —
Basement / finale
▶ —

Our mission is to put a digital chicken in every pot; to build three-bedroom, two-and-a-half-bath digital homes for every person in the world. We're automating the creation of privately-owned mobile spaces where communities live and thrive — and where AI works for you, not against you.

We are committed to building low-cost, accessible, agentic homes that deliver the four C's that actually matter:

Community — your people, your space, your rules.
Commerce — your work, monetized without renting shelf space.
Curation — your taste, surfaced by AI that answers to you.
Coaching — your knowledge, reaching every member at their own pace.

Today, eight monolithic algorithms do the bidding of a handful of billionaires. They decide what the world sees.

We won't stop until there are eight billion algos.

So yeah. We're a little busy.

The internet didn't have to end up like this. We're building what it should have been.

Don't be mad.

Be the algo.

The superserious team

If you want to see an example of the kind of app that can serve you and your community — with your look-and-feel and your rules — come see how we're using the code for ourselves. No need to rent space on our app. Our mission is to give creators and small businesses their own wholly-owned apps — not a tab inside someone else's algo. Just your people, your space, and the kind of ownership the internet forgot was an option.

App Store Google Play
Friends

Ok. I know this section is called Friends. These folks aren't. I wish they were.

They're strangers, mostly. And I list them because we're all writing from the same draft.

If you want to understand the why behind our company, read their pieces.

And you might as well start with mine. I'm Hood (below).

the host
Eight Billion Tiny Algos, Please
Hood · May 2026

I don't use the word manifesto. I prefer personifesto.

An app can be a home-cooked meal
Robin Sloan · robinsloan.com

Wrote a chat app for four people in his family and all we could think was “how do we marry into that household?”

Taking Business Personally
Charles Broskoski · kernelmag.io

Runs Are.na with 18,000 paying subscribers, zero VC, and zero ads — which is the only proof we need that sticking to your value works as a business model.

The Dark Forest Theory of the Internet
Yancey Strickler · ystrickler.com

Named the move every member of our tribe is making, before they knew they were making it.

Home-Cooked Software and Barefoot Developers
Maggie Appleton · maggieappleton.com

Argues anyone with a laptop and an LLM can now cook up software for the ten people they love — which would be our pitch deck if we weren't giving the middle finger to all VCs.

Five Years of Memberships
Craig Mod · craigmod.com

Has been funded for five years by a few thousand readers who actually like him — apparently this is allowed.

The Passion Economy
Li Jin · andrewchen.com

Back in 2019 Li coined the term for what five years later half of LinkedIn started pretending they invented.

Death of the Follower
Jack Conte · sxsw.com

Patreon's CEO stood on a SXSW stage and told a room of creators their followers don't actually belong to them — somehow nobody threw anything.

1,000 True Fans
Kevin Kelly · kk.org

Did the napkin math in 2008 that the entire creator economy is still living off of, royalty-free.

Scenius, or Communal Genius
Kevin Kelly on Brian Eno · kk.org

Pointed out that the genius was almost always the room, not the dude in the room — which is, basically, our whole thing.

Other Internet
Toby Shorin · tobyshorin.com

Spent years writing the field guide to the internet we're trying to build. So thank you!

home

the case for small batch social

superserious handcrafts apps. not massive platforms— although our apps do scale nicely.

and what we build is yours to keep. with your name on the icon, your members inside, your rules, your future. we don't even ask for some weird "powered by" acknowledgement.

so you own, not rent.

so you can never be screwed over by some big anonymous algorithm.

your audience. your community. your mobile app.

we build it. you run the place.

how it works

starter tier. a working app, on the app store, with your branding, in a fraction of the time. and at a cost that makes it affordable to public school teachers in america. (yes, that's a tragedy.)

the point is that we've automated the boring parts so they don't eat your runway or eat into your savings.

bespoke builds. when you need something specific — a custom feature, a particular interaction, a flow that only makes sense for your community — we build it on the same codebase. no rip-and-replace, no "we'll have to start over." the starter tier is the seed; bespoke is the tree.

one codebase, all the way up. this is the part most people get wrong. other tools give you a starter that you outgrow, and then you're back to square one with a custom dev shop. we built the system so you can grow without ever migrating.

who this is for

creators, teachers, organizers, niche-magazine editors, run clubs, book clubs, paid newsletters that have outgrown their inbox, course operators, scenes that have a name.

anyone whose people refer to themselves as we.

if you have a community of even a few hundred people who keep showing up, you have enough.

you don't need a million users. you need a room.

welcome!

— hood

Inbox

What we believe

Owned beats rented. Every creator economy story ends the same way: the platform changes the rules, the algorithm shifts, the rake goes up, and the people who built audiences on someone else's land find out they were tenants the whole time. We think the fix is older than the internet — own the building.

Small is the point. We are not trying to make you go viral. We are trying to make the 800 people who already love what you do feel like they walked into a place that was built for them. That feeling, it turns out, is the entire game.

Craft over scale. Most software is made to be everything for everyone, which is why it feels like nothing for anyone. Our apps are made for one community at a time, on purpose.

The medium is the message. A single-tenant app says something a Discord server can't: I take this seriously enough to build a home. Your members feel that the moment they open it.

Why we picked single-tenant
Hood · May 2026

Why every community deserves its own walls, doors, and locks — not a tab inside someone else's algo.

800 is the new million
Hood · May 2026

The math on why a few hundred people who actually show up beats a few hundred thousand who don't.

What an app is for
Hood · May 2026

The difference between software made for everyone and software made for someone — and why the second feels better the moment you open it.

Notes from the seed tier
Hood · May 2026

What we automated, what we kept handmade, and what the line between the two has to do with you keeping your runway.

No more rip-and-replace
Hood · May 2026

Why the starter and the bespoke build have to live on the same codebase, and what happens to communities when they don't.

Inbox