Proof of Adoption (PoA)

As much as we all love engaging vendors with a PoC (Proof of Concept) or its better-marketed cousin, a PoV (Proof of Value), neither is as impactful as a PoA – Proof of Adoption.

The world is littered with medicine that refuses to be taken.

The real burden to share with vendors isn’t whether we can integrate their chocolate into our peanut butter. We can.

The real burden is whether everyone will eat it. Every day.

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And yes, a peanut butter cup is medicine. I’ll die on that hill.