Quiet Luxury

We need quiet luxury in technology– a way to signal that subtlety and nuance are more connective and commercial than putting a garish logo on every product.

Example #1. I love my Logitech keyboard cover for my iPad… or I might have loved it… except that it has a giant ass Logitech logo. Why… for the love of all that’s holy? The product was so close to being both functional and beautiful. And then someone in marketing thought “hold my beer.”

Where is the Hermès of tech products?

Example #2. For years now, I only buy one brand of flatscreen TV: LG. Over and over again. Its picture quality is ridonkulous. And… their logo… might be the ugliest 1” by 1” plot in my house. Mother of God… why?

I would TOTALLY pay extra for ANY tech product NOT to have a logo.

Example #3. My surge suppressor… which is not just under my desk but entirely out of human view… has a giant ass logo. Who is that for? The mice? The other wires? The people in the walls?

Look… if you want to sell to your drunk uncle, stamp your eyesore on everything. Be the Louis Vuitton of HDMI cables.

But if you want to differentiate on design and make life more beautiful, keep your logo off your product.

If you really love it, get a tattoo of it. Show it to your friends.

Just don’t torture the rest of us.

#OldManShakesFistAtCloud

#FirstWorldProblems