Why I'm No Longer Creating Content for LinkedIn

Heads up.  I’m moving off LinkedIn to YouTube (twice a month), TikTok (3 times a day -- search for Educating Squirrels), and right here (my blogging site: superserious.com) — which will soon be a mobile app. Woohoo!!. 

I’m not closing my LinkedIn account… because it’s still a good way for friends to DM me.  But I’m convinced that it’s just not a viable platform for original content anymore.  

I’ll still wear their baseball cap in my videos, but only ironically.

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Three large concerns with LinkedIn.  

The first is monetization. They’re incredibly profitable– selling ads and Sales Navigator– so they don’t need to be petty.  But last year, they stopped allowing non-subscribers to see the “who viewed your profile” feature.  And that’s petty.  Especially when young people in the developing world can’t (yet) afford the monthly.

I’m lucky enough to be able to afford their yearly rate but their move doesn’t sit well with me.  I started my walking videos exactly because young people in the developing world can’t (yet) afford banking-specific training courses.  So… it’s clear to me at least that LinkedIn’s values don’t align with mine.

Reason two is that the vast majority of people who try to connect with me are trying to sell me something.  No duh.  But… that’s saying a lot because I don’t accept connection requests from business development types AND I have 10K+ subscribers.  

Think about how many requests I say no to.  Incontheevable!

I get that “I’m the product” but I was more comfortable with that when I thought the site was offering a valuable free(!) service to the underserved.

And finally, as a creator, I have some expectations about what 10K+ subscribers should mean.  Subscribers sign up because they want to see new content from that creator.  But that’s not how it works on LinkedIn.  Only a fraction of my subscribers see my new posts.  

Case in point: my Mom is one of my subscribers and the LinkedIn algo has never put my posts in her stream.  Ever.

That’s prolly best for Mom.  But you get my point.

For those of you staying, enjoy the inspirational quotes– the best ones of which are people quoting themselves (Muah!  Chef’s Kiss!).  Enjoy all the invites to “seminars with your peers.”  And please… believe Bob when he says “I’m not trying to sell you anything, I’m just interested in learning more about your business.”