Gutenberg— by today’s standards— was unsuccessful. His printing press flopped because buyers couldn’t read. Human history: still getting dumberer.
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Why must every tech gadget scream its brand? Give me an Hermès vibe, not some “drunk uncle” logo. Differentiate on design. Make life more beautiful.
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Mandates don’t work. And memos don’t get read. Adoption needs early fans with ice cream cones they really, really, really want to share. Social capital, yo!
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Three universal thruths: 1) Peanut butter cups are medicine. 2) PoC is theater. 3) PoA is survival.
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