The Syllabus

Course Title: Lunch Break Millionaire: Build Your Dream Business with AI

Course Format: 6 Weeks, Blended Online/Experiential Learning

Instructor: Hood Qaim-Maqami (Drawing from an Ivy League education, a masters from MIT, 25 years of executive experience, and a parallel life of building and selling side hustles)

Mode: Self-Paced with Structured Weekly Checkpoints

Target Audience: Initially I did this for my twin boys (who just turned 18)… but the content will also serve working professionals, aspiring entrepreneurs, side-hustlers, and intrapreneurs balancing a day job

Course Description

This class provides a hands-on MBA-level experience in building a real business—step by step, in 28 lunch-break-sized sessions—using AI-driven frameworks and world-class academic research. Students will clarify personal motivations, validate market problems, develop customer-centric business models, and create actionable go-to-market, branding, and sales strategies. By the end, participants will design, launch, and scale a working side-hustle aligned with their purpose.

Content includes day-by-day coaching prompts modeled on the work of leading professors from Harvard, Wharton, Yale, and Stanford. Key skills include jobs-to-be-done, business model canvas, content strategy, trust-based sales, risk management, brand archtypes, and digital scaling—condensed to the essentials delivered through short lectures, applied exercises, and build-in-public case studies.

Learning Objectives

At the end of the course, students will be able to:

- Articulate a personally meaningful entrepreneurial purpose (“Why”) and translate this into a concrete, validated business problem (“What”).

- Apply the Jobs-to-be-Done framework, Porter’s Five Forces, and Business Model Canvas to identify and differentiate market opportunities.

- Develop a one-page business plan aligned to customer needs, unit economics, and scalable value propositions.

- Design and protect digital assets: name, domain, social handles, and foundational branding.

- Launch and iterate a minimum viable digital presence (website, CTA, social funnel).

- Master trust-building selling skills: empathy, active listening, transparency, curiosity.

- Establish legal, financial, and operational infrastructure distinct from a day job.

- Use AI prompts and tools to accelerate every stage—problem validation, brand design, review mining, strategic pricing, content planning, and more.

Course Structure & Schedule

Assessment & “Grading”

- Participation matters (so use the daily AI prompts, and participate in in-thread submissions on Tiktok/YouTube/Instagram)

- Collaboration with other students is highly encouraged (see the Community feature in the superserious mobile app - which you can download for free).

- Only other factor: Real-world, tangible progress with building your hustle

Required Materials

- Primary Text: Lunch Break Millionaire (provided, no paywall)

- Recommended Readings:

- Competing Against Luck (Clayton Christensen) — JTBD

- Business Model Generation (Osterwalder & Pigneur) — Canvas

- Give and Take (Adam Grant) — Networking

- Digital Tools: AI chat (any), spreadsheet, free web-builder (Wix, Carrd, Notion), content planner

Teaching Methods

- Micro-lectures (10 minutes/day, on-demand)

- Real-world case studies (instructor's “build-in-public” example and student ventures)

- Experiential AI coaching: Daily customized prompts

- Peer learning via discussion board (optional, for feedback or partner work)

- Potential but highly unlikely weekly office hours (live or asynchronous Q&A)

Policies

- This course is built for busy professionals. All sessions are accessible asynchronously.

- No prior business background required; a growth mindset and willingness to “do it poorly” at first are essential.

- All proprietary prompts, frameworks, transcripts, and deliverables are open-access, in the spirit of anti-gatekeeping and value-first learning.

Instructor Office Hours & Support

- The AI prompt serve as your teaching assistant

- 1:1 chats with the instructor are available (see the Chat/Coaching feature in the superserious mobile app).

Recommended Supplementary Resources

- superserious.com (daily blog transcripts, free)

- TikTok, YouTube, Instagram (the channel is called Educating Squirrels)

- AI “Coaching” Prompts Archive (customize for style, neurodiversity, workflow)